What is the current state of the carsharing market as the connected self-service car industry faces increasing disruption?
With new forms of mobility and ecological and territorial concerns, carsharing services have become a priority for many industry players. However, is carsharing just a trend or a sustainable growth driver? What are the key figures and players in the carsharing sector? Let’s take a closer look at this carsharing market research, especially with the arrival of new offers such as the carsharing software clickygo.
What is the carsharing services market?
The carsharing services market guarantees the use of a self-service vehicle for its users or subscribers 24 hours a day. This service is also known as car sharing or free-floating. The carsharing market is imbedded in the new accessibility trend by enabling users to book and use a connected car simply using their smartphone. No counter or agency is needed — carsharing is becoming a global trend. It’s a sustainable solution helping rental companies and fleet managers in their daily operations.
What is the advantage of the car sharing market?
The advantage of the car sharing market is twofold, it offers many benefits for the professional but also the consumer! Carsharing reduces car dependency and eliminates costs like purchase, insurance, and maintenance. It gives users access to the rental company’s entire fleet anytime. Car sharing also helps free up urban space taken by private vehicles. It significantly cuts CO2 emissions — up to 1.5 tons less per user each year. Carsharing is thus a win-win service that has, in principle, a bright future! But is this really the case?
What is the carsharing market size?
The carsharing market size continues to grow globally, driven by changing mobility habits and environmental concerns. It is estimated that 5% of the population has already used a carsharing service — a figure that can rise to 20% in major cities like Paris. This highlights the importance of properly segmenting data in the carsharing market report. The European carsharing market is growing in large cities such as London, Lisbon and Berlin, boosted by the concentration of industry players and the flexibility of their services.
Since the emergence of this new mobility trend, carsharing professionals have seen a significant boost in turnover. The annual growth of the global carsharing market size is estimated at between 5% and 15%, depending on the provider and the range of services offered. This trend is backed by public authorities through legislation and strong financial support for carsharing and the green transition. The economic opportunities of carsharing are therefore numerous and encourage the emergence of new users and partners.
Who are carsharing market trends?
Carsharing market trends vary depending on the types of services offered. Indeed, the carsharing market heavily relies on providers of connected car devices to enable access to vehicles that are not natively equipped. Insurance is also an essential part of the price of the car sharing service, as is the associated platform. In addition to the pioneering start-ups, the carsharing economy is attracting investments from large automotive and Internet giants. It is therefore necessary to choose your partners carefully, as they represent a crucial factor in carsharing’s profitability, as we shall see later.
How do you compare the carsharing market?
To compare the carsharing market effectively, you need to analyze factors like service models, pricing, technology integration, and local mobility demand. The carsharing market segments contain many industry players. Simply put, the carsharing sector can be divided into three main categories: peer-to-peer carsharing with connected vehicles, self-service rental cars offered by professional rental companies, and corporate carsharing.
Carsharing services are mainly distributed through mobile apps on Apple, Google, and Huawei stores across all three categories. For the later two, it is essential to opt for the right tools and carsharing systems in order to rent a car contactless and ensure a reliable service to customers or employees. The quality of the service depends on the exchange of information with the computer system of the organization.
How to conduct a carsharing market analysis
Conducting a carsharing market analysis is a key step for anyone looking to enter this fast-growing mobility sector. First, assess demand by identifying your potential customer base (urban vs. suburban, personal or business use, average trip duration, etc.). Then, analyze the supply side by mapping out the key players, their business models (free-floating, station-based, B2B, etc.), geographic coverage, and related services. Finally, choose the application that best fits your needs. If you’re a vehicle rental company or fleet manager, the carsharing app clickygo was designed with you in mind. Accessible on Android and iOS, the clickygo app allows users to book and use a connected vehicle directly from their phone while guaranteeing its safe return with integrated departure and drop-off reports.
More importantly, the main advantage of the clickygo carsharing service is its integration with the myrentcar software. This integration allows seamless communication between your carsharing solution and your rental management system. Myrentcar centralizes all your company and fleet data in one place. It works perfectly for both traditional and self-service rentals. This online management solution gives you a major advantage in the global carsharing market by allowing you to monitor your vehicles in real time. Managing planning, profitability, maintenance, tickets, and invoicing is done in just a few clicks. That’s why myrentcar is the ideal tool for all rental companies and fleet managers! The car sharing software market is evolving at a rapid pace and requires the adaptability and flexibility that clickygo and myrentcar guarantee. To implement these solutions, don’t hesitate to check out our tips for renting vehicles.
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